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Ceros. Being a part of the original development team of the Ceros product has certainly been one of the high points of my career. Even though I’m only loosely involved with it these days, it still gives me a great feeling to see it go from strength to strength.

A recent article on mequoda.com

talks about ceros’s leading position in the market and outlines a vision of the future for digital magazines in general. Here’s an excerpt

How Ceros Media is creating digital editions that “draw upon the best qualities of the Web”.

Digital editions are quickly creeping up on the magazine industry. If you are a magazine publisher and haven’t looked down this avenue, you might have another thing coming. You might think that users prefer paper, but you’d be surprised to know that users now prefer to have both, and you don’t really have a choice unless you’re prepared to be the underdog.

The 2007 BPA-Certified Digital Magazine Reader Survey found that:

* Digital magazine reader satisfaction rates remain high, 88% of readers are “very satisfied” or “satisfied” with their digital edition, an increase of 3% from 2006.
* Digital magazine readers are highly engaged with the digital edition; 89% read the digital edition the same week and 42% read it immediately or the same day.
* Digital magazine readers are reducing their use of print, making digital magazines critical for reaching these readers. Over 44% of respondents have decreased their use of print in the last twelve months. This is an 11% rise from the 2006 survey in which 33% of respondents had decreased their use of print.

Today we’d like to introduce you to one of the larger digital magazine providers, Ceros Media. They publish the digital editions for clients such as Marie Claire, BBC, and National Magazine Company. To see specific examples, read the interview.

With their platform, all individual pages of each magazine are optimized for search. If you google “miss gobbledegook”, you’ll find that the number one result is page five in Monkey Magazine. According to New Media Age, Monkey Magazine has recorded an increase in its ABCe figures to a new high of 271,667, up 10.7% month on month. It is the third successive month Monkey’s ABCe has climbed.

Something else we’ve noticed about the Ceros platform, in comparison to other digital magazine providers, is that their look is extremely clean and their interface is intuitive. Not only is it search engine optimized, easy to browse and delivered digitally, it is as classy and elegant as the brand it is representing.

We had a chance to talk to Dominic Duffy, co-founder of Ceros Media to ask him about Ceros and the future of digital magazines…..

read more here >>

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