Google Analytics is rapidly becoming the industry standard for measuring website traffic. At this stage we will set up a google analytics profile for the website. This is done either on the client’s own Google account, with us granted access to view the statistics, or if preferred on our own Google account with the client being given access to their statistics.

The analytics code will then be added to the entire website and tracking started. We will also set up conversion goals in the Analytics account so we can also start to measure the effectiveness of converting traffic to our goal actions.

What the hell is a blogroll anyway?

A blogroll is a list of links. Generally blogrolls are part of a wordpress installation. A default installation will have a Blogrolls section.

This is where WordPress site-admins can place link to sites that they want to promote. Sometimes they want to promote their friends and relatives.

And somethimes they have several thousands pages indexed by google which you would do well to link from.

Someone with enough nouse to be using WordPress in this way would probably have experimented with various ways of making money from their website.

This is a good thing. These people have blog which they know the value of.

And know. Without question. That a coupla hunnert is a damn good price for dropping a site-WIDE link to ALL your domains. Innit.

If you’d like to distinguish between your subdomains, you can create an Advanced filter for your profile with the following settings:

Filter Type: Custom filter > Advanced
Field A: Hostname
Extract A: (.*)
Field B: Request URI
Extract B: (.*)
Output To: Request URI
Constructor: /$A1$B1

With this filter in place, the previous examples would appear with the subdomain attached:

www.example.com/index.html
help.example.com/more.html