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As part of BigKid London’s effort to increase the organic traffic to the www.bigkidlondon.com website, we have added a free link directory.
So if you are interested in Link building for your own website, then get over there & create a FREE link for yourself!
Google Analytics is rapidly becoming the industry standard for measuring website traffic. At this stage we will set up a google analytics profile for the website. This is done either on the client’s own Google account, with us granted access to view the statistics, or if preferred on our own Google account with the client being given access to their statistics.
The analytics code will then be added to the entire website and tracking started. We will also set up conversion goals in the Analytics account so we can also start to measure the effectiveness of converting traffic to our goal actions.
What the hell is a blogroll anyway?
A blogroll is a list of links. Generally blogrolls are part of a wordpress installation. A default installation will have a Blogrolls section.
This is where WordPress site-admins can place link to sites that they want to promote. Sometimes they want to promote their friends and relatives.
And somethimes they have several thousands pages indexed by google which you would do well to link from.
Someone with enough nouse to be using WordPress in this way would probably have experimented with various ways of making money from their website.
This is a good thing. These people have blog which they know the value of.
And know. Without question. That a coupla hunnert is a damn good price for dropping a site-WIDE link to ALL your domains. Innit.
Page titles
A vital key to search engine ranking are well written page title tags. The tags must contain a good keyword density for targeted phrases and accurately represent what is to be found on that page. Page titles should be unique for each page.
Navigation
There must be clear navigational paths for spiders to follow through the whole site. These paths must use plain, well written HTML as opposed to javascript or flash (which is invisible to spiders). This is achieved with footer navigation link blocks and other similar methods.
On page Optimisation
Every page needs to have a good amount of targeted keywords on it. HTML images need to have well written alt tags. HTML formatting needs to be made as clean as possible. And most importantly, the page’s content must be analyzed for correct keyword density and other factors.
New content creation
An important factor in good SEO is well written copy, ideally with fresh content being added all the time so that when search engines crawl the website it appears fresh, updated and vibrant. Depending on the existing site content we would consider such additions as blogs, auto-updating news feed content and language translation to increase the website’s visibility. Some of these additions may incur extra costs to the client, so at this stage, we are only recommending these options.
Some changes are going to be needed to any website starting the SEO process. Websites are crawled by search engines on a regular basis once they are included in the engine’s index and there are many basic ways to make a website as attractive as possible.
To do this we have to consider how a website looks to the spider robots used by the search engines and adapt the website to help it as much as possible. There follows a short, but not exhaustive list of the things we will look for and change on a website as part of this step.
Ceros. Being a part of the original development team of the Ceros product has certainly been one of the high points of my career. Even though I’m only loosely involved with it these days, it still gives me a great feeling to see it go from strength to strength.
A recent article on mequoda.com
talks about ceros’s leading position in the market and outlines a vision of the future for digital magazines in general. Here’s an excerpt
How Ceros Media is creating digital editions that “draw upon the best qualities of the Web”.
Digital editions are quickly creeping up on the magazine industry. If you are a magazine publisher and haven’t looked down this avenue, you might have another thing coming. You might think that users prefer paper, but you’d be surprised to know that users now prefer to have both, and you don’t really have a choice unless you’re prepared to be the underdog.
The 2007 BPA-Certified Digital Magazine Reader Survey found that:
* Digital magazine reader satisfaction rates remain high, 88% of readers are “very satisfied” or “satisfied” with their digital edition, an increase of 3% from 2006.
* Digital magazine readers are highly engaged with the digital edition; 89% read the digital edition the same week and 42% read it immediately or the same day.
* Digital magazine readers are reducing their use of print, making digital magazines critical for reaching these readers. Over 44% of respondents have decreased their use of print in the last twelve months. This is an 11% rise from the 2006 survey in which 33% of respondents had decreased their use of print.Today we’d like to introduce you to one of the larger digital magazine providers, Ceros Media. They publish the digital editions for clients such as Marie Claire, BBC, and National Magazine Company. To see specific examples, read the interview.
With their platform, all individual pages of each magazine are optimized for search. If you google “miss gobbledegook”, you’ll find that the number one result is page five in Monkey Magazine. According to New Media Age, Monkey Magazine has recorded an increase in its ABCe figures to a new high of 271,667, up 10.7% month on month. It is the third successive month Monkey’s ABCe has climbed.
Something else we’ve noticed about the Ceros platform, in comparison to other digital magazine providers, is that their look is extremely clean and their interface is intuitive. Not only is it search engine optimized, easy to browse and delivered digitally, it is as classy and elegant as the brand it is representing.
We had a chance to talk to Dominic Duffy, co-founder of Ceros Media to ask him about Ceros and the future of digital magazines…..
Once a website’s goals are established the next step is to research the current search engine rankings for the chosen phrases and refine our goals to create a final list of phrases to target.
E.g. During this stage, it might be found that the phrase ‘video production’ is highly competitive, with many heavyweight companies with big advertising budgets competing for the traffic. This makes it unlikely for our basic SEO service to be effective for that phrase. The research might also find that the slight misspelling ‘vidieo production’ has a good amount of search traffic which is not nearly as competitive. Targeting this misspelled phrase could yield much better results.
Working together with the client we refine our list of phrases to get the best result from our SEO effort.
We then analyze the existing website to see how well it is suited to achieve those goals. If we are trying to rank a site for a particular phrase, the phrase must be present at the correct density compared to the rest of the content in order to make it attractive to the search engines.
Over the last few years, search engine optimization (SEO) has been needed and used more and more, although it has been around for much longer than most people think. With new development tools being used to create websites that are heavy on Java, Flash and images, it’s important to have something that the search engines can read. If the content can’t be read by search engines then they can’t index it, and if your site doesn’t get indexed then it won’t be found when people search for it on Google, Yahoo, MSN, or anywhere else. This short tutorial will outline what SEO is, how it works, and some unethical SEO methods that you should avoid.
What is SEO?
SEO is a way of analyzing your site and modifying it to allow search engines to read and index it more easily. SEO is all about maintaining and building websites that get ranked highly on the major search engines.
You see, when people use a search engine, they generally don’t look beyond the top 20 or so results. If you want to make any money from your website, you need to get ranked in the top 20 out of potentially hundreds of websites.
How Does SEO Work?
Search engines maintain a huge database containing information from individual websites. Most of the information search engines collect isn’t listed on their results pages, but it is taken into consideration when it comes to deciding those results’ rankings.
It is very important that you encourage the search engines to rank your website in a high position, and you can do this through the keywords that you use on your website, as well as when you submit it. If the keywords you use in your submission tool don’t match the ones on your site then you could harm your rankings - be sure to have all the keywords you want to use on the website itself before you submit it.
Most websites don’t focus on their topic well, and so keyword lists containing 50 or more phrases per page are recommended. By focusing some of the pages of your site on keywords, you will score higher with the search engines.
Free Search Engines.
The major search engines on the Internet are still free, and it’s not hard to take advantage of this free advertising - you can do it in as little as an hour.
If you have just put up a website, you probably all ready have heard words like: keywords, Google Adwords, Google Adsense, SEO. Adwords, Adsense, SEO have one thing in common - Keywords. How important are keywords? Very Important. Google Adwords
Adwords, be it through Google, Miva, or any pay-per-click search engines, you need keywords. With Adwords, you create a three-line ad - 25 word title, with two 35 word lines of ad copy - then you create your keywords. To get the hits, you have to brainstorm for different keywords, that are different but relevant to your target audience. Sound easy? It’s not. It takes time, patience, constant tweaking, and hoping that the product you are selling is not already saturated — to much competition, makes it a little more difficult for the novice to make a profit.
Google Adsense
Google Adsense is an advertising program created by Google, and which is beginning to be explored by other search engines, such as Yahoo and MSN - that allows you to put targeted ads on your website. If someone clicks on the ad, you earn a small amount of money. These ads are keyword driven and are relevant to your webpage or website.
Sounds simple? Well, not really. There is more too it than just putting an ad on your website and expecting someone to click on it. What’s involved? Let’s see - color, position, style, to name just a few.
SEO
Search engine optimization - this for me has been a time-consuming process - since I am still learning. SEO is keyword driven - the search engines pull the keywords from your web copy - not, to my surprise, from the meta keywords tag. Granted, I still use the meta keywords tag, but maybe in the near future, I will slowly eliminate the tag from my webpages… The search engines do, however, pull information from Meta Description, Meta Title, and the content of your webpages. Thus, content does reign supreme.
Since content reigns supreme, each page should contain useful content and most importantly, your most relevant keywords that you want to emphasize. Secondly, it is best to try and base your keywords around a central theme. I have found that when the keywords diverts away from the main theme - that sends a red flag to search engines. So, if you want to look at your keywords and the density of the keywords on your webpage or webpages.
To conclude, keywords is one of the main ingredients that leads people to your website, product, service and/or ad. …AND, keywords based around your quality content will help with your positioning on your website.
Discount Click are an affordable option for SMEs to increase the natural Search traffic to their business. For monthly fees as low as $50 a month, discount click offer you search engine marketing and promotion services which will help you achieve higher rankings in Google, Yahoo, AOL, MSN, Inktomi and more.
Although you can expect it to take several months to achieve top 10 rankings for most search engines, you should start to see increase in rankings and traffic performance within 2-4 weeks.
Have a look at discount click - it could be the best marketing spend you make this month.
